The writer, Billee Howard shares some sage advice, including:
A few guiding principles that any brand, big or small, can follow to transform storytelling into a critical business competency:
- Tell stories that explain as much about who you are as what you do.
- Tell stories that matter.
- Tell stories that contain empathy and emotion.
- Tell it to win.
If you can’t do this for yourself, please give me a call, I’d love to help you!