It is truly an artform to make IBM’s inventions worthy of storytelling (UPC: those lines on every known product you buy), but if you’re a innovative marketer and storyteller, you can always find that emotional connection that will draw in your prospect clients.
Think about how YOU are making your prospects/clients’ life BETTER, EASIER, SIMPLER, HAPPIER….(other positives that end in IER and ER!)
Your prospects/clients doesn’t really care about HOW it works…or WHY it works…all they care about is how it’s going to benefit their life.
– Now go out and write the wrongs! Teresa