Richard Branson Hosts Charity Event on His Private Island
The idea is quite brilliant. Create a series of exclusive events in the British Virgin Islands (BVI) where guests have the opportunity to meet some of the most gifted winemakers in the…
Even Tech Geeks Need a Story
Irving Wladawsky-Berger wrote a fascinating article for the Wall Street Journal about the growing importance of storytelling in the business world. The focus of his piece was on technology companies. It is truly…
The Audacity of Jean-Charles Boisset
The stage is set. It’s opening night of Festival del Sole and Jean-Charles enters Castello di Amorosa like he owns it. He might as well, since he already has 25 wineries…
Storytelling: The New Strategic Imperative Of Business [Forbes]
Here’s a great Forbes article about the importance of storytelling and some brands that succeeded. The writer, Billee Howard shares some sage advice, including: A few guiding principles that any brand, big or small,…